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Ben Williamson

Ben Williamson

Strategy

When it comes to IR, what is the most efficient use of a CEO's time?

Last weekend was Father's Day, and you could've played a bingo game with the presents I received. Jocks, socks, hankies - you name it, I got it. I also received one non-cliche present: time to do whatever I wanted (it was marvellous). As a result, I&

By Ben Williamson Sep 9, 2023

Strategy

Leverage bad news to create positive outcomes.

An addition to the board or senior leadership of a big company is big news. For those in the know, they’re often seen as ‘bellwether’ moments and votes of confidence. The amount of coverage they receive reflects the significance of board and C-level appointments. Paragraphs of content are written:

By Ben Williamson Sep 2, 2023

Strategy

It’s not easy being a public company.

Regular readers know I love a good podcast (always open to recommendations). I consume more than 10 hours of them a week, and this week I came across an absolute cracker. It was covering a book (which I've since purchased), and there was one paragraph I had to

By Ben Williamson Sep 2, 2023

Strategy

The shareholder data your board needs.

Which pop culture characters have the most robust relationship? For mine, it's Lenny Leonard and Carl Carlson from the Simpsons for the simple fact that for over 30 seasons, they've never not trusted one another. Trust is a precursor to longevity, collaboration, and performance. Lenny and

By Ben Williamson Sep 2, 2023

Strategy

Unlocking the secrets of effective IR with Mark Tobin.

An in-depth interview with Mark Tobin on engaging marginal buyers and maximising shareholder value

By Ben Williamson Sep 1, 2023

Strategy

Creating a public persona.

Most people feel uncomfortable about being the face of a public company, but it is unavoidable. Here's how you can overcome that.

By Ben Williamson Aug 12, 2023

Insights

Understanding the retail investor: 76% of trading volume and the need for better engagement.

Retail shareholders play a critical role in the trading activity of public companies, yet their influence is often overlooked. In fact, retail investors account for up to 76% of a company’s trading volume—a substantial majority that can significantly impact share price movement. Despite this, many companies struggle to

By Ben Williamson Aug 8, 2023

Strategy

"Build it and they will come" is a myth for public companies.

If you’re the CEO or on the Board of a listed company, having a public profile is essential. And if you’re not that senior yet (but want to be), then that applies to you too. If you don’t want a public profile, it’s honestly worth thinking

By Ben Williamson Aug 5, 2023

Strategy

How to choose and set the right KPIs as a public company.

Investor experience. Do you have targets, and how are you tracking them (if at all)? Because it’s really no different to any other function of your business, and you need measures in place to stay accountable against your targets throughout the year. This is definitely an area that can

By Ben Williamson Jul 31, 2023

Strategy

How to successfully pivot as a listed company

So, it's been a busy and fun year for us, to say the least. As you may have already heard, we've recently announced our rebranding to InvestorHub (formerly Fresh Amplify) and announced our latest funding round. We raised $4m with our newest partners at EVP, paving

By Ben Williamson May 20, 2023

Strategy

Investors aren't impulsive buyers: demand is built over time.

Whilst I can be very fast to act, I don’t consider myself as an impulsive person. If I really want to buy something, I’d like to think I take the time to research it thoroughly before I make a decision. If the information I need is readily available,

By Ben Williamson May 20, 2023

Strategy

Bad news needs to travel the fastest.

I had a great conversation this week with one of our community members, and something he said stuck with me; "bad news always needs to travel the fastest". And I wholeheartedly agree. A couple of weeks ago, I mentioned that investors can become sceptical even with excellent news

By Ben Williamson May 13, 2023
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Growing in Public: The world's best community for public companies.

Growing in Public: The world's best community for public companies.

The world's best community for public companies.

Growing in Public: The world's best community for public companies.

Growing in Public.

The world's best community for public companies.