Features

Automated email campaigns: increase your impact and save time.

Ben Williamson

Oct 9, 2024 — 2 min read

Over the last 12 months, more than 2,000 email campaigns have been sent through InvestorHub. 40 a week, delivering more than 4.7 million emails in total.

Averaging 13,000 emails every day, the system has generated reliable insights into what makes an effective email campaign.

The summary?

Automated announcements save time and engage more people.

Here is how we know:

2,000 campaigns have been sent to more than 4.7m people.

Amongst this group, it's almost a 50/50 split between manually sent campaigns and automatically distributed campaigns. As a reminder, you can set your announcements to be automatically sent to your investor hub users or you can discretely send each one manually:

Most email campaigns are being used to send ASX Announcements.

Over 50% of emails are used to send ASX announcements. You can also send "general campaigns" (which can be about anything), updates (e.g. webinars), and new shareholder welcome emails.

The data regarding delivery success, open rate, and CTR is then analysed.

Note: CTR can be defined in a few ways: this data is number of emails that were clicked divided by number of emails sent. So 1,000 emails sent/delivered and a 10% CTR = 100 clicks through to the Hub.

Taking into account the fact that delivery rate for automated emails are comparable to manual emails, and that open rates are even higher, the case for automation is clear:

All these numbers rock. The 2024 Hubspot benchmark for Open rate is 26% and CTR is 2.7%. InvestorHub is 2-3x this rate.
Automated distribution is faster (no manual work for you) and better (8.5% CTR vs 7%). Investors also get the news immediately (no 20 min delay) which adds to this value.
Moving to automated will, on average, add 40 more clicks per email. This adds up massively over time.
Updates rule all with a 10%+ CTR, which is 4x industry average and great for engagement.

So if you're looking to increase the impact of your shareholder comms, spend less time on IR, or both, then one question: do you have automated announcements turned on?

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