Examples of best-practice IR.
Best practice IR is already happening and it’s measurable. From interactive earnings calls to clear capital raise communication, this article highlights real-world examples of how leading companies are engaging investors better, building trust, and staying ahead of the curve.
Best practice IR (IR) isn’t theoretical - it’s tangible, measurable, and already being executed by companies that want to lead, not follow.
From listed multinationals to fast-growing small caps, the best public companies are using modern tools and direct communication strategies to reach investors, build loyalty, and strengthen market performance.
Making announcements accessible to all.
Most investors won’t read a 12-page PDF release. The best IR teams know this - and deliver the same message in multiple, digestible formats.
- A company pairs every ASX announcement with a short CEO video, summarising the update in plain English.
- Another publishes a summary article or visual explainer to help retail investors understand the “so what” behind the news.
This improves reach, clarity, and understanding - especially among self-directed investors who don’t have a broker interpreting updates for them.
Interactive calls and investor Q&As.
Best practice IR involves two-way communication, not just a one-directional results briefing.
- A company collects investor questions before its quarterly earnings call, answering the most common publicly.
- Another hosts a live Q&A for all investors, not just institutions - ensuring the broader market can ask and hear responses in real time.
These formats improve transparency and build trust with investors at every level.
Consistent updates beyond reporting season.
The best companies don’t disappear between quarters. They maintain a rhythm of communication, so shareholders feel continually informed.
- One mid-cap tech company sends a quarterly investor newsletter summarising highlights, product developments, and forward-looking priorities.
- Another posts regular updates to a dedicated investor hub, giving all shareholders a single place to stay up to date.
This builds familiarity and reduces investor churn - even when the news isn’t headline-worthy.
Transparency around capital raises.
Companies that raise capital without communicating the why, how, and what next erode trust. Best practice IR teams do the opposite.
- A company builds a dedicated capital raise landing page, walking investors through the offer, timelines, and use of funds.
- After the raise, they publish a summary showing changes to the register, pricing outcomes, and key investor participation.
This level of clarity improves investor confidence and keeps the market aligned with the company’s long-term goals.
Tracking and measuring engagement.
Great IR doesn’t guess - it measures.
- A company tracks which investors engage with announcements and investor events, and how they trade afterward.
- They use this insight to refine messaging, improve timing, and reach out directly to key shareholders who might be disengaging.
This closes the loop between communication and market behaviour - turning investor data into action.
Best practice IR is not reserved for billion-dollar companies with large teams. It’s built on intentional, proactive communication that scales, and it’s increasingly enabled by technology.
The companies doing it best:
- Treat all investors like stakeholders
- Use multiple formats to communicate clearly
- Make IR a two-way conversation, not a broadcast
- Use data to constantly improve