How to turn investor questions into an advantage.

Hi team,

I'm Dylan, Client Success Lead, and I'm here with your second fortnightly update for the client community in 2025.

For those new to InvestorHub (or anyone needing a refresher), every two weeks I share insights, feature updates, and easy-to-implement tips to make the most of our platform. If you've missed any prior updates, you can catch up on them here.

Today, I'm going to talk about the questions on your hub and how to make them work for you.

Let's get into it,

Dylan.

Investor questions are opportunities.

Your hub is designed to maximise the reach and impact of your company newsflow.

You'll often see engagement present itself in the form of investor questions. Getting a question is a good thing, whether it's good or bad. It means that your shareholders and investors are interested in engaging with you, and you have an opportunity to influence them.

It can start to feel confronting when challenging questions start to pop up.

• "Why is the share price so low?"
• "Why did you do X instead of Y?"
• "Why should I trust you as a shareholder?"

And it can feel like answering these might derail the narrative you're trying to build so it's easier to just avoid them entirely or put out a bland corporate response. Instead, I encourage you to keep this in mind: It's not the questions but the responses that drive the narrative.

So start thinking about answering questions as another avenue to reach a wider audience, rather than a 1:1 transactional interaction.

Here are three best practices you can start implementing immediately.

1. Make questions public.
If none of the questions asked on your hub are worthy of being public, post your own on the back-end of your hub. These will appear as anonymous on the front-end. And now that you've answered the question publicly, you likely won't need to answer it again.

2. Draw attention to specific questions.
Use the Q&A Preview block on your Hub Builder to draw attention to these questions. By "starring" questions you want featured, you can drive more attention to them.

3. Respond to questions with video updates. 
Post a video response as an update. This is a highly effective way of responding to the more pressing questions.

Turning a difficult question into an advantage.

There are going to be times when an angry shareholder poses a question that is difficult to answer. 

When this happens, move yourself through the stages of anger/frustration quickly. Mark Goulston's Just Listen is a fantastic read. Goulston was a psychiatrist who worked as a negotiator in hostage situations, and I've used his studies extensively in my sales career.

A key takeaway from the book is to remember that you're dealing with people who want to feel felt, so to win them over, you need to first check your dissonance at the door.

Here are three steps you can take when it comes to writing your response:

1. Identify the emotion.
Try and understand how your investor feels and relay that emotion back to them. This will make them feel heard.

2. Make them feel valuable.
Explain what their investment and engagement means to you.

3. Show your vulnerability and strength. It helps to humanise you and prompts your investor to reassess their tone and position (what Goulston refers to as mirror neurons). 

Warriedar Resources' Amanda Buckingham was asked this question by an investor who was not eligible for their capital raise. Amanda's response is exemplary and I encourage you to study it as an exercise in building investors' confidence in the company and the team. 

If you have any questions about handling questions, shoot me a message. My team and I are here to support you. 

Dylan