Integrated webinars: a cheat code to scaling investor conviction.

Webinars are one of the most popular tools for investor relations worldwide, with over 60% of the 140+ InvestorHub companies hosting at least one in the past year.

But here's the catch: many companies are using inefficient methods to run them:

1. They often require a third party to facilitate;
2. They require cobbled-together solutions that are not built for public companies;
3. Many companies have no visibility over who has watched or engaged with their webinar;
4. Many companies cannot send follow-up communications to investors post-webinar;
5. Investors often struggle to access webinar recordings, limiting their impact;
6. Companies have limited visibility on who has watched webinar recordings or their impact.

This limits the value of a webinar, which could be doing so much more to scale investor trust and conviction.

Our new integrated webinar feature, currently in beta, resolves all of these pain points. You can now run webinars directly through InvestorHub, giving you complete control and transparency over who attended, how they engaged, and how the event impacted their behaviour.

Plus, you can make webinars available as on-demand content, extending their lifespan well beyond a one-time event.

Rethinking webinars: from a one-off event to a long-term resource.

Many companies approach webinars with a "hunter & gatherer" mindset: it’s all about creating a one-time push for investor engagement. While this approach has its merits, it isn't efficient. Investors who miss the live webinar often can’t access a recording, yet we know many prefer to explore investment opportunities at their own pace.

By hosting your webinars with InvestorHub, you transform them into an easily accessible and perennial asset. Imagine your existing and prospective investors being able to find and engage with your recorded webinars whenever it suits them. You can link them in your welcome emails, campaigns, or even within your investor hub itself. This way, webinars move from being a "single shot" tactic to an ongoing cultivator of investor conviction, nurturing a relationship that goes beyond just the live event.

Moreover, since webinars are linked to your CRM, you get full ownership of all attendee data. When someone signs up for a webinar, they also join your investor hub, creating a unified system where you can track behaviour, measure impact, and maintain consistent communication. It's a powerful way to turn one-off interactions into an ongoing conversation.

The first webinars have already started.

We've already seen some early eager adoption in the beta program, with Impact Minerals co-hosting a webinar and, over in the UK, Cobra Resources also hosting a webinar. Both companies enjoyed sustained shareholder engagement, with the majority of shareholders watching the entirety of the webinars, as well as a good mixture of existing shareholders and potential shareholders in the audience.

Both also now made the webinars available as a recording (which you can watch here and here - just create an account to watch), and will continue to benefit from them long into the future.

Ready to scale your investor engagement?

If you’d like to learn more, check out our comprehensive guide to Webinars, watch the video below, or opt in to the beta by clicking on "Engage" and then "Webinars" in your navigation panel.