Introducing Advanced Reporting: Turn data into direction.
Get the insights that matter - and tell us what reports you want to see next.
If it's feeling harder than ever to make sense of investor behaviour, you're not alone.
Your register seems to have shifted, investor sentiment appears to have turned, and campaigns perform differently from one month to the next.
What does this all mean?
Introducing: Advanced reporting by InvestorHub
We’re launching a new feature to bring meaning and clarity to your IR strategy.
Advanced Reporting gives you access to a suite of powerful, pre-built reports that connect the dots between your investors’ behaviour and your strategic decisions.
The suite currently includes:
- Liquidity Reports – Track shareholder movement and trading behaviour.
- UTM Reports – Understand which channels are driving investor activity.
- Price Sensitivity Reports – See how your investors respond to news and market shifts.
- Hub Survey Reports – Capture investor sentiment in real time.
- Campaign Performance Reports – See what’s working, across all engagement touchpoints.
All powered by data we already have. No integrations. No new inputs. Just better insight.
Why This Matters: The Science of Making Sense
Karl Weick’s Sensemaking Theory explains how people interpret ambiguous or complex environments by constructing meaning.
“Sensemaking begins when the current state of the world is perceived to be different from the expected state.” – Weick (1995)
In other words: when the market doesn’t behave how you expected, you don’t need more data - you need to make sense of what you have.
That’s what Advanced Reporting is for. It helps you spot patterns, frame what’s happening, and guide your next move.
We’re Just Getting Started - And We Want Your Input
💡 What reporting would help you make better IR decisions?
Reply to this with your wish list.
Whether it’s new views on investor churn, shareholder concentration, or engagement-to-ownership conversion, we’re listening.
Cheers,
Dylan