IR is a loop, not a list.

In product and UX design, feedback loops are everything. 

• A user does something. 
• You respond. 
• They react. 
• You learn. 
• The product improves. 
• They stick around.

Good loops create momentum. Bad loops create churn.

Investor engagement is no different.

But most listed companies still treat their shareholder base like a static list. You get a name, an address, hopefully an email, and an idea of how many shares they own.

But instead of using this fully, we post to the ASX, assume they’ve read it, in detail, and… that’s about it. 

That’s a broken loop.

Because the investor experience doesn’t end after the first buy - it starts there.

Every update, webinar, or email is a chance to close the loop.

• To turn “bought” into “held”.
• To turn “interested” into “active”.
• To learn who’s leaning in vs who’s falling out.
• To see what your story looks like through their eyes.

If you’re not watching or tracking the loop, you have no idea of what’s happening.

Waiting to see it in the share price is too late.

The best IR teams build systems that listen. They don’t just publish, they observe, test, and iterate.

They notice when investors re-engage after a period of silence. They spot patterns in who buys after a quarterly update. They track whether people who watch a video hold longer than those who don’t.

And over time, that loop makes them sharper. 

It gives them insights, builds skills and creates intuition.

This isn’t easy to do without the right tools, the data is spread everywhere: emails, registry, webinars, the market, announcements, youtube, this promotional site and that.

And there is so much of it that it can become, honestly, overwhelming.

The right tools simplify these insights to give you what you need, when you need it. 

If you want to see what tools we use to bring this together, just reply and let me know.

Talk soon,

Ben