Strategy
Creating a public persona.
Most people feel uncomfortable about being the face of a public company, but it is unavoidable. Here's how you can overcome that.
Latest
Insights
How different shareholder types behave after a capital raise.
InvestorHub has analysed the behaviour of hundreds of thousands of investors to understand the post-placement activity for dozens of issuers and how different investor types (in this case, new versus existing) behaved post-placement. The difference that we found between the cohorts is not what you may expect given the general
D2I
5 tips for making the most of email for company announcements.
An email is a powerful tool for distributing company announcements and keeping investors informed. Here are the five top tips for making the most of email in this context: #1 Timing Is Everything The timing of an email can make or break its impact. It's important to send
Insights
Understanding the retail investor: 76% of trading volume and the need for better engagement.
Retail shareholders play a critical role in the trading activity of public companies, yet their influence is often overlooked. In fact, retail investors account for up to 76% of a company’s trading volume—a substantial majority that can significantly impact share price movement. Despite this, many companies struggle to
Strategy
"Build it and they will come" is a myth for public companies.
If you’re the CEO or on the Board of a listed company, having a public profile is essential. And if you’re not that senior yet (but want to be), then that applies to you too. If you don’t want a public profile, it’s honestly worth thinking
Strategy
How to choose and set the right KPIs as a public company.
Investor experience. Do you have targets, and how are you tracking them (if at all)? Because it’s really no different to any other function of your business, and you need measures in place to stay accountable against your targets throughout the year. This is definitely an area that can
D2I
Essential steps to kickstart a direct-to-investor (D2I) marketing strategy.
Navigating the world of investor marketing can feel like a daunting task, especially when you're not sure where to start. But don't worry, we've got your back. Here's your handy roadmap to kickstart an effective investor marketing strategy - something every company
D2I
Use these frameworks to start your direct-to-investor marketing journey.
Navigating the world of D2I marketing and shareholder engagement can feel like a daunting task, right? But here's the thing: these strategies are vital for building a bridge of trust and credibility between companies and their stakeholders. In a market that's growing more competitive by the
D2I
Recognising types of bad investors for public companies.
For a public company, the term "bad types of investors" is subjective and depends on the company's perspective and objectives. However, there are certain types of investors that might be considered less desirable for various reasons. Here are some examples: 1. Short-term speculators: These investors focus
D2I
Six direct-to-investor marketing tips to master shareholder engagement.
Direct-to-investor marketing is essential to gain and retain shareholder trust, which can lead to positive long-term outcomes for companies. According to Edelman, 63% of investors said they would be willing to pay a premium to invest in companies they trust. But how can companies build and maintain this trust? Here
D2I
What is an investor community?
A company's investor community is a dedicated group of current and potential investors who share a common interest in that specific company's growth, performance, and future prospects. This community is designed to facilitate the exchange of information, ideas, and insights related to the company's
Insights
Boosting investor engagement: How automated distribution increases hub signups by 2.2x.
For public companies, one of the most effective ways it can take control of its capital market outcomes is through direct-to-investor marketing. And one of our most powerful features—Automated Distribution—is proving to be a genuine game-changer when it comes to capturing investor email addresses. What is automated distribution?