Strategy
Investor experience. Do you have targets, and how are you tracking them (if at all)? Because it’s really no different to any other function of your business, and you need measures in place to stay accountable against your targets throughout the year. This is definitely an area that can
D2I
Navigating the world of investor marketing can feel like a daunting task, especially when you're not sure where to start. But don't worry, we've got your back. Here's your handy roadmap to kickstart an effective investor marketing strategy - something every company
D2I
Navigating the world of D2I marketing and shareholder engagement can feel like a daunting task, right? But here's the thing: these strategies are vital for building a bridge of trust and credibility between companies and their stakeholders. In a market that's growing more competitive by the
D2I
For a public company, the term "bad types of investors" is subjective and depends on the company's perspective and objectives. However, there are certain types of investors that might be considered less desirable for various reasons. Here are some examples: 1. Short-term speculators: These investors focus
D2I
Direct-to-investor marketing is essential to gain and retain shareholder trust, which can lead to positive long-term outcomes for companies. According to Edelman, 63% of investors said they would be willing to pay a premium to invest in companies they trust. But how can companies build and maintain this trust? Here
D2I
A company's investor community is a dedicated group of current and potential investors who share a common interest in that specific company's growth, performance, and future prospects. This community is designed to facilitate the exchange of information, ideas, and insights related to the company's
Insights
For public companies, one of the most effective ways it can take control of its capital market outcomes is through direct-to-investor marketing. And one of our most powerful features—Automated Distribution—is proving to be a genuine game-changer when it comes to capturing investor email addresses. What is automated distribution?
D2I
A refresher on ESG. Environmental, social, and corporate governance (ESG) is an approach to evaluating the extent to which a company implements social goals that go beyond the role of the corporation to maximize shareholder value. ESG investing is a form of socially responsible investing that prioritises financial returns in
Insights
Placements (also known as a "prospectus exempt" raising") allow companies to issue shares to sophisticated investors (s708), without the need for a full prospectus. These types of capital raises are only available to s708's as they're considered 'higher risk' than traditional
Strategy
So, it's been a busy and fun year for us, to say the least. As you may have already heard, we've recently announced our rebranding to InvestorHub (formerly Fresh Amplify) and announced our latest funding round. We raised $4m with our newest partners at EVP, paving
Strategy
Whilst I can be very fast to act, I don’t consider myself as an impulsive person. If I really want to buy something, I’d like to think I take the time to research it thoroughly before I make a decision. If the information I need is readily available,
Strategy
I had a great conversation this week with one of our community members, and something he said stuck with me; "bad news always needs to travel the fastest". And I wholeheartedly agree. A couple of weeks ago, I mentioned that investors can become sceptical even with excellent news