Reporting season is over but the real work starts now.

For most of you, reporting season is now behind you.

You've survived the top 20 calls, the roadshows, and the backseat driving. You can see (and feel) the energy levels rising. Investors are re-entering the market, people are optimistic, and everyone want to make money. 

So let's keep the momentum going. 

Reporting season may be over, but storytelling never stops. Your peers might feel like it's time to tone down the market engagement, but that means it's a great time for you to be ramping up the narrative. 

Here's three frames of reference that I'm seeing companies embrace now.

It's a milestone, not a finish line.

Market engagement doesn't stop after reporting season.

You've put the numbers out, reset expectations, and framed the narrative.

But investors have heard that from 1000+ companies in the last few weeks. The question for you is is: how do you keep investors engaged between now and your next quarterly or half-year presentation?

It's the momentum that matters, so we need to keep driving the story.

Host a party, not a lecture.

Investing is a lonely job. 

Every investors sits at their desk and makes an individual decision. Their internal risk is that they can feel like the only person who believes in your business.

I had dinner with an ASX CEO this week. He had just come from an existing investor lunch and spoke about the benefit of getting people together, just so they know they aren't alone.

And we see the same trends with our clients. They host HNW drinks, bringing together up to 30 high-net-worth investors who share something in common - believing in you, the business.

So think about how you can bring people together - lunches, drinks, webinars - just to demonstrate the social proof and validate their decision to invest in you.

Scale answers, don't repeat questions.

Another CFO I spoke to this week said this:

"I've had 20 meetings for reporting season, and a total of 6 unique questions. Every meeting is answering the same 2 - 3 questions. 

This can be annoying, but it can also be an opportunity. Because if those investors have the same question - so does everyone else.

• Current holders thinking about selling.
• Past holder thinking about returning.
• New investors thinking about buying.

It's worth sitting down to record answers to questions that come up frequently, and it's easy to do it with individual videos. Six questions, ten minutes each, one hour of time - it's honestly the best IR time you could spend for the most impact.

Now release those as 6x monthly videos and that's half a year of content sorted.

Reporting season may be over, but investor engagement isn't.

Use this opportunity to get on the front food, and keep that momentum going.

Play on,

Ben