Staying top of mind for your investors.
Markets forget fast. One CEO learned that the hard way - until a webinar turned it all around.
I have a question for you today.
Your investors are likely to invest in many different stocks at any given time.
When was the last time your company crossed your investors’ minds?
Last month, I spoke with a CEO who genuinely cared about investor engagement.
But their board and chair had shut the notion down - worried it might “distract the team from the real work.” The result? Their share price hit a record low, despite the company performing well operationally.
The problem wasn’t performance. It was perception.
The last thing investors had seen was a two-month-old ASX announcement with little context and zero traction. No updates, no engagement, no reminders of what the business was actually achieving.
So we pulled a silver-bullet rescue move: a webinar.
A simple session where the CEO could explain what was really happening, in their own words, in a more human way. That single event shifted the narrative.
Investors suddenly had something to latch onto and we could immediately see who traded after the event, and by how much. And we built a case, then and there, for why investor engagement isn’t a distraction. It's crucial to business performance.
If you’re not visible, you’re invisible.
In behavioural psychology, there’s something called the availability bias:
People tend to make decisions based on the information that’s easiest to recall - not what’s most complete or accurate.
That means your investors aren’t acting on every announcement, every result, or every milestone. They’re acting on what they’ve seen most recently. If they haven’t heard from you lately, they’re probably not thinking about you.
And if they’re not thinking about you, you’re just another ticker in their portfolio waiting to be traded out.
You don’t need news to stay on top of mind.
You don’t need a contract win to communicate.
Action:
Schedule one visibility moment this week - a LinkedIn post, a short update, a webinar.
Not to announce. To remind.
Because in capital markets, top of mind = top of portfolio.
Cheers,
Dylan