There’s no such thing as “good” or “bad” news: just regular news.

In any given year, your shareholders will only engage with a few pieces of your news. But here’s the catch: you don’t control when they tune in. It’s driven by their personal circumstances, not the news itself.

So what this means is that you don't have a "window" to capture investor attention. Instead, you effectively have a small percentage of your shareholders looking at your news every day, and your role is to maximise their engagement - regardless of the news.

Announcement links gives you a simple way to ensure that you're always well positioned to capitalise on investor interest at any point in time. Ways to optimise this even further could mean things like always adding a video to announcements about drilling or project updates, incentivising signups at conferences like Mike and Impact Minerals did, or even ensuring that auto-distribution is turned on for price-sensitive announcements.

Without announcement links, you're limiting your ability to engage shareholder more effectively and more efficiently. This will waste your time, your resources, and potentially leave money and/or volume on the table.