This is where AI actually belongs in IR.

Hi there,

Most office workers now use AI every day.  

Whether it's ChatGPT, smarter email tools, or updates inside Office or Google Docs, AI is already part of the workflow.

Investor relations is no different. 

But like any tool, there’s a right way to use it - and a wrong one.

Take Wisetech Global, the $30 billion logistics tech company. For their 2024 annual results, they trained an AI avatar of their MD, Richard White, and translated his address into multiple languages. The AI avatar then delivered the address in each language, complete with synced lip movements. 

It was a bold move at the time, and it won them AIRA’s “Best Use of Technology” award.

But this year, the message from investors and the broader industry has shifted.

“Please don’t do that.”

AI absolutely has a role to play in investor communications, but it’s not as a stunt or a replacement for the human element. It’s a tool, not a spokesperson. 

Here’s where AI does belong in IR:

• Drafting first versions of announcements, emails or presentations
• Testing tone and refining message clarity
• Comparing document versions quickly and accurately
• Pulling information from multiple sources into a single, coherent summary

This is the backstage work, the part your investors never see, but benefit from when things are clearer, faster and more useful.

Here's where AI should not be used:

• As a talking head or avatar in place of your leadership team
• To respond to investor questions pretending to be a real person
• To automate human trust

Your investors don’t expect perfection, but they do expect transparency. They want to hear from you, not a deepfake version of you.

So the rule is simple.

Use AI to scale your internal process, not to shortcut your external relationships. Spend less time building content, and more time engaging with shareholders. 

That’s what the best investor relations teams will do with AI.

Talk soon,
Ben