Your FY25 investor content plan is ready.
A short note on practice, progress, and how to build intuition through consistent investor comms.
Over the past year I’ve been focused on building a Client Success team at InvestorHub, that I hope will be seen as the benchmark for tech in Australia.
It's an audacious goal, but that's just who I am - audacious.
The problem is, I come with 15 years of hard-earned experience, and this experience has shaped the standards I live by. How then do I raise the expertise of my team to meet that standard?
When I mentioned this to our co-founder, Rhys, he shared an article with me about how to create an expert. It echoed something I’ve always believed, and something psychology research has backed up for decades.
Expertise doesn’t come from talent.
It comes from deliberate practice and immediate feedback.
That insight comes from K. Anders Ericsson, who studied how elite performers (athletes, musicians, surgeons) become world-class. The common thread?
They show up. They reflect. They adjust. And they keep going.
That’s how I built up my skills and intuition over 15 years.
And it’s exactly how I plan to get my team there.
The same goes for investor engagement.
I know this stuff is hard.
Posting updates, doing webinars, communicating regularly: it doesn’t always feel natural. But like anything else, the only way to get better is to keep doing it.
So here’s some structured “practice” to guide the way:
Your Q1 FY25 Content Plan
Pop these tasks in your calendar:
July
- Investor Webinar: Share what you plan to achieve this quarter, and why investors should care.
August
- Update 1: Post a short video (2-3 mins) profiling your CEO/MD.
- Update 2: Do the same for your Head of Product / Exploration / R&D.
September
- Newsletter: Recap the highlights of the quarter - progress, learnings, momentum.
Do this consistently, and you’ll start to feel it click.
You’ll build pattern recognition and soon enough, you’ll know (and feel) what resonates. Investor engagement will start to feel less like a task, and more like second nature.
You’re closer to expert mode than you think. Just keep showing up.
Cheers,
Dylan