Strategy
I first wrote about benchmarking engagement back in 2023, focusing heavily on liquidity. Specifically, I was interested in how you can leverage liquidity to boost your market cap, attract institutional investors, or simply make your company more appealing. Over the last 18 months, we’ve dug deeper into the leading
Strategy
Here is a magic wand. With it, any wish you have for your company will be granted. What do you wish for? If you answered “People who will buy my stock, hold it, and support us in the long term”, then read on. But no magic is necessary for today’
Strategy
Four investor personas First up, I loved doing this exercise because thoroughly researching your target audience is such an obvious way of optimising how you can engage with the market. It’s the ins and outs of our day-to-day that usually get in the way, which is why I love
Strategy
It's official. Reporting season has kicked off. But for many of you, the big day is still to come. Telstra only went yesterday - so there is plenty of time. But while you're getting ready you need to start getting your FY24 presentation deck together. Most
Strategy
When I wrote this original article nearly two years ago, it was born from seeing companies make a similar mistake time and again. They would wait until they needed the market for something - funds or a vote - and then start communicating. By then it was too late to
Strategy
One of my long term goals is to enable listed companies to run an SPP alongside a placement. Having helped facilitate over 2,000 raises, I have often asked the question, “why do SPPs take so long?” From where I sit, the main reason we stick to two-week exposure periods
Strategy
Being listed shouldn’t feel like an uphill battle. Yet, many public companies struggle with opaque data and expensive intermediaries. At InvestorHub, we believe being listed should be a superpower.
Strategy
Last week’s question to the community was “who owns investor relations at your company?” Here is the breakdown of the 70+ responses that I received: Before I asked the question, my assumption was that “CEO/MD” would have taken up at least 70% of the votes, with boards and
Strategy
What do JP Morgan, Colgate Palmolive, Bank of America, and Birkenstock have in common? Their age. They are all over 200 years old - older than your grandfather’s grandmother would be if she were alive today. A public company is its own legal entity, with its own heartbeat, soul,
Strategy
I used to play competitive field hockey. For those unfamiliar with the sport, it can be a brutal game - it combines the pace of soccer with the physicality of basketball, oh and everybody carries a wooden stick whilst hitting a giant golf ball at each other. What I’m
Strategy
There are millions of dollars hiding in plain sight on your cap table right now. And I know this because I have manually found dozens of them, and have the data to prove it. So in today’s article, we are going to cover: 1. High net worth (HNW) vs
Strategy
One of the most compelling stories in the financial markets this week is GYG’s IPO. Despite listing with 85% of its shares held by the top 20 investors, GYG’s IPO has already attracted a significant number of retail investors (GYG accounted for 30% of Thursday's total
