D2I
Introduction Legend states that if you whisper ‘churn’ three times in front of a TV displaying a subscription service, a Netflix Representative appears (ta-dum) to recoup the lost revenue associated with displaced customer loyalty. Churn is one of the key pillars of client retention in any industry, but especially those
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InvestorHub has analysed the behaviour of hundreds of thousands of investors to understand the post-placement activity for dozens of issuers and how different investor types (in this case, new versus existing) behaved post-placement. The difference that we found between the cohorts is not what you may expect given the general
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An email is a powerful tool for distributing company announcements and keeping investors informed. Here are the five top tips for making the most of email in this context: #1 Timing Is Everything The timing of an email can make or break its impact. It's important to send
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Retail shareholders play a critical role in the trading activity of public companies, yet their influence is often overlooked. In fact, retail investors account for up to 76% of a company’s trading volume—a substantial majority that can significantly impact share price movement. Despite this, many companies struggle to
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Navigating the world of investor marketing can feel like a daunting task, especially when you're not sure where to start. But don't worry, we've got your back. Here's your handy roadmap to kickstart an effective investor marketing strategy - something every company
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Navigating the world of D2I marketing and shareholder engagement can feel like a daunting task, right? But here's the thing: these strategies are vital for building a bridge of trust and credibility between companies and their stakeholders. In a market that's growing more competitive by the
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For a public company, the term "bad types of investors" is subjective and depends on the company's perspective and objectives. However, there are certain types of investors that might be considered less desirable for various reasons. Here are some examples: 1. Short-term speculators: These investors focus
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Direct-to-investor marketing is essential to gain and retain shareholder trust, which can lead to positive long-term outcomes for companies. According to Edelman, 63% of investors said they would be willing to pay a premium to invest in companies they trust. But how can companies build and maintain this trust? Here
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A company's investor community is a dedicated group of current and potential investors who share a common interest in that specific company's growth, performance, and future prospects. This community is designed to facilitate the exchange of information, ideas, and insights related to the company's
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For public companies, one of the most effective ways it can take control of its capital market outcomes is through direct-to-investor marketing. And one of our most powerful features—Automated Distribution—is proving to be a genuine game-changer when it comes to capturing investor email addresses. What is automated distribution?
D2I
A refresher on ESG. Environmental, social, and corporate governance (ESG) is an approach to evaluating the extent to which a company implements social goals that go beyond the role of the corporation to maximize shareholder value. ESG investing is a form of socially responsible investing that prioritises financial returns in
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Placements (also known as a "prospectus exempt" raising") allow companies to issue shares to sophisticated investors (s708), without the need for a full prospectus. These types of capital raises are only available to s708's as they're considered 'higher risk' than traditional
