Client showcase: turning IR into an internal competition.
Over in the UK, one of our clients in Ananda (AQSE:ANA) has taken an innovative approach to shareholder engagement by making an internal competition out of it.
Every week, the CEO, Finance Director, and Commercial Manager invest 45 minutes of their time promoting the company to the market while testing various messaging and distribution tactics. That investment then allows them to reflect, iterate, and optimise how they communicate and how they use InvestorHub's stack of D2I tools.
How you can adopt this approach.
So I've convinced you to turn on automated announcements and optimise your announcements so that you have maximised reach and engagement on autopilot, leaving you with more time in your week to engage investors.
Now it's time to turn your attention to top 20, high net worth, and mid register investors.
Recruit your CEO, chair, CFO, internal IR, and external IR into a weekly "hour of power" session. Then, make that hour all about better shareholder engagement. Whether you use the UTM links or the email tracking feature, you can use that time to build conviction amongst key shareholders and measure the impact of your various tactics.
Unsure where to start? Here are some ideas:
- Identify shareholders holding more than $10k who have downgraded and reach out to them to understand why.
- Identify new shareholders holding more than $10k and welcome them to the company.
- Organise a roadshow for your top shareholders and mid register.
- Identify high net worth investors and offer a chance for a call with your MD, CEO, or chair.
If you implement this, let us know! I'll be happy to compile some further examples of companies using this method and the impact that it had.