Ever heard of Anthony Mahavoric? What about Sasha Fierce? No? The odds are you have, but just know them by another name. Anthony Mahavoric was born in 1960, and you will know him by another name - Tony Robbins. Watching Tony now you can be forgiven that he has always
Strategy
Congratulations! You just raised a tonne of money and validated investor demand in the business. Yes, you had to give a discount, maybe even an option, but you got it away and the job is done. Now you can go back to concentrating on the actual business, spend the money,
Strategy
What is a bad share day? Could it be… * 📉 Your share price drops… * 🧱 You have a big sell wall… * 😥 Or you release a great announcement only to see nothing happen… In each of these cases, what you expect to happen - hasn’t happened. You talk to the top 20;
Strategy
I’ve found that most public companies are talking to the wrong people. They think they’re addressing institutions, but the real audience is retail. I’ve been discussing on LinkedIn how many funds have upped their on-market market cap buying threshold from $50m to $250m. Meaning that they’re
Insights
Most listed companies tend to view announcements and media appearances as a shorter-term solution for generating shareholder demand. They believe that releasing an announcement immediately entices a certain percentage of investors to buy their shares. We’ve noticed that modern issuers operate on a more strategic level. They understand that
Strategy
Goals are great, but they are like looking at revenue without considering expenses, or having a big night out and not worrying about the following day. You're looking at the benefit whilst ignoring the cost. Anti-goals are the underutilised framework that resolves this issue. They ensure that you&
Strategy
The common trap of perceiving something as "too difficult", when in reality it just takes effort.
Strategy
Why a discount isn't enough of a reason for an investor to invest in your company.
Strategy
I don't know about you, but reading my social media feeds this week has been a polarising affair. Half of the people I take seriously predict we'll soon be in a recession, and the other half are predicting that good economic times are ahead! Although my
Strategy
A normal consumer brand turning over ~$50m in revenue will typically spend 5-8% of its revenue on marketing. That is around $3-4m a year broadening the customer base, increasing revenue opportunities, increasing sales, driving short-term demand, and building long-term brand equity. As I have written about before, a listed company
Strategy
We are joined below by Rachel Waterhouse, who heads up the ASA - the Australian Shareholders' Association. Now, when I say “retail investor”, I know you all have someone who comes to mind. That annoying $500 holder who corners you every AGM, or the anonymous HotCopper poster who posts,
Insights
Struggling to reach investors? Here's some helpful advice: the solution may be right at your fingertips. In the fast-paced world of public companies, distributing your announcements via email has a direct and significant impact, engaging 700% more investor leads than traditional channels. Emails, you might think, are just