Strategy
Good shareholder engagement isn't difficult: it just requires effort.
The common trap of perceiving something as "too difficult", when in reality it just takes effort.
Latest
Strategy
Would you buy $100 for $80?
Why a discount isn't enough of a reason for an investor to invest in your company.
Strategy
Harnessing volatility to drive momentum.
I don't know about you, but reading my social media feeds this week has been a polarising affair. Half of the people I take seriously predict we'll soon be in a recession, and the other half are predicting that good economic times are ahead! Although my
Strategy
Sick of being undervalued? Read this.
A normal consumer brand turning over ~$50m in revenue will typically spend 5-8% of its revenue on marketing. That is around $3-4m a year broadening the customer base, increasing revenue opportunities, increasing sales, driving short-term demand, and building long-term brand equity. As I have written about before, a listed company
Strategy
An exclusive interview with Rachel Waterhouse from the Australian Shareholders' Association.
We are joined below by Rachel Waterhouse, who heads up the ASA - the Australian Shareholders' Association. Now, when I say “retail investor”, I know you all have someone who comes to mind. That annoying $500 holder who corners you every AGM, or the anonymous HotCopper poster who posts,
Insights
Reach 700% more investors by distributing through email.
Struggling to reach investors? Here's some helpful advice: the solution may be right at your fingertips. In the fast-paced world of public companies, distributing your announcements via email has a direct and significant impact, engaging 700% more investor leads than traditional channels. Emails, you might think, are just
Strategy
Two ways funds make money selling at a loss.
Instos, hedge funds, and how they can pummel your stock, leaving you royally screwed.
Strategy
How to create and maintain a movement.
I was recently reminded of a very good (but very badly recorded) dancing video. For anyone who gets motion sickness, consider yourself warned. It only runs for 3 minutes, but it’s an amazing 3 minutes. The key players in creating a movement We can learn from this video, and
Insights
The simple way to boost newsflow reach by 800%.
Looking to make your ASX announcements more effective? The answer might be simpler than you think and it has a massive impact on the amount of investor traffic you'll generate. We've all seen them – the long, complex PDF documents that often leave us more confused than
D2I
The cost of less friction in capital markets.
Shareholder churn is up, long-term investing is down, and the structured removal of trading friction for investors in financial markets has proven to be a significant factor with unexpected consequences. Isn't removing friction a good thing? Short(ish) answer - More efficiency is generally good for financial systems
Strategy
"Shareholder offer anxiety", what is it and how to overcome it.
“Yo. Your palms are sweaty, knees weak, arms are heavy; There’s nothin’ coming through on the goddamn registry; He’s nervous, but to the market, he looks calm and ready; Praying and hoping that his SP will remain steady.” OK. That’ll cringe-wrinkle your nose so high that it
Insights
For every question asked on an interactive investor hub, up to six investor leads are created.
Gaining more shareholders can be a bit of a puzzle for public companies. Fear not, InvestorHub is your ticket to turning this need into a predictable outcome. Look at InvestorHub as your trusty sidekick, specifically designed to help public companies like yours connect with more shareholders, and turn potential investors