Strategy
Unlocking the secrets of effective IR with Mark Tobin.
An in-depth interview with Mark Tobin on engaging marginal buyers and maximising shareholder value
Latest
Investors with an email address are 2.8x more likely to participate in a raise.
When a company chooses to offer a Share Purchase Plan (SPP) to its shareholders, it is usually an anxiety-filled experience for its executives. With the average company only having 30% of its investors' email addresses, the best method for shareholder communication for most issuers remains the postal service. The
Companies on InvestorHub have lower post-raise selling pressure than average.
It turns out that our InvestorHub family are a bunch of overachievers when it comes to post-raise sell-offs. On average, our clients see a sell-off rate of just 7.9%. If you're wondering, the industry average is 44%. You don't have to be a maths whizz
What can issuers do about the development of shareholder churn?
Introduction Legend states that if you whisper ‘churn’ three times in front of a TV displaying a subscription service, a Netflix Representative appears (ta-dum) to recoup the lost revenue associated with displaced customer loyalty. Churn is one of the key pillars of client retention in any industry, but especially those
Strategy
Creating a public persona.
Most people feel uncomfortable about being the face of a public company, but it is unavoidable. Here's how you can overcome that.
How different shareholder types behave after a capital raise.
InvestorHub has analysed the behaviour of hundreds of thousands of investors to understand the post-placement activity for dozens of issuers and how different investor types (in this case, new versus existing) behaved post-placement. The difference that we found between the cohorts is not what you may expect given the general
D2I
5 tips for making the most of email for company announcements.
An email is a powerful tool for distributing company announcements and keeping investors informed. Here are the five top tips for making the most of email in this context: #1 Timing Is Everything The timing of an email can make or break its impact. It's important to send
Understanding the retail investor: 76% of trading volume and the need for better engagement.
Retail shareholders play a critical role in the trading activity of public companies, yet their influence is often overlooked. In fact, retail investors account for up to 76% of a company’s trading volume—a substantial majority that can significantly impact share price movement. Despite this, many companies struggle to
Strategy
"Build it and they will come" is a myth for public companies.
If you’re the CEO or on the Board of a listed company, having a public profile is essential. And if you’re not that senior yet (but want to be), then that applies to you too. If you don’t want a public profile, it’s honestly worth thinking
Strategy
How to choose and set the right KPIs as a public company.
Investor experience. Do you have targets, and how are you tracking them (if at all)? Because it’s really no different to any other function of your business, and you need measures in place to stay accountable against your targets throughout the year. This is definitely an area that can
Essential steps to kickstart a direct-to-investor (D2I) marketing strategy.
Navigating the world of investor marketing can feel like a daunting task, especially when you're not sure where to start. But don't worry, we've got your back. Here's your handy roadmap to kickstart an effective investor marketing strategy - something every company
Use these frameworks to start your direct-to-investor marketing journey.
Navigating the world of D2I marketing and shareholder engagement can feel like a daunting task, right? But here's the thing: these strategies are vital for building a bridge of trust and credibility between companies and their stakeholders. In a market that's growing more competitive by the