Insights
What it feels like to be the new CEO of a public company.
Here's a fresh perspective on why you need to know what's going on with your investors to get ahead, build ahead, be ahead.
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How to communicate your story to the market.
Your investors have a different idea of your company than you do. Learn how to align your company story with the market in three easy steps.
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How to increase the impact of your webinars by 500%
As a listed leader, you've never got enough time. Here's a simple strategy to get more out of your next investor webinar for not extra effort.
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How to turn investor questions into an advantage.
Everyone gets challenging investor questions. It's how you respond to them that differentiates you from other listed companies. Here's how...
Strategy
Turning difficult investor questions into an advantage.
These can be scary to deal with as a listed leader but they're the perfect opportunity to convert an individual interaction into meaningful engagement at scale.
Re-evaluating IR strategy: data shows existing shareholders are the core of buying pressure
For the past five years, existing shareholders have been the primary source of buying pressure for public companies – and their influence has only strengthened over time. Recent data from a comprehensive analysis of over 1.2 million shareholders highlights a fundamental shift in the dynamics of shareholder engagement. Across both
Existing shareholders should be the focus of your IR strategy.
At InvestorHub, we recently analysed the registry data from over 100 public companies, spanning the past three months, to gain deeper insights into shareholder behaviour. What we discovered challenges a common assumption among many public companies: that the most effective way to build market momentum is by acquiring new shareholders.
Most investors only trade once per year: What does this mean for public companies?
Recent data from a study of over 350,000 investors shows that the majority of investors only trade once per year. This insight reveals a crucial aspect of investor behaviour: they tend to hold on to their investments and make fewer active decisions than commonly assumed. This tendency aligns with
D2I
Want loyal shareholders? Try this roadshow strategy.
In last week's guest article from Rhori, we explored how shareholder loyalty programs could transform your company beyond a ticker on an exchange by building real, measurable conviction in your registry. The fact of that matter is your company won’t grow by constantly chasing new shareholders. InvestorHub
Insights
How online engagement builds positive investor sentiment.
In the age of digital communication, investors are increasingly turning to online forums to discuss their views, share insights, and engage with companies they are interested in. These platforms have become valuable tools for gauging sentiment, offering companies a window into the minds of their investors. But what does this
D2I
Compare your on-market performance fairly with relative benchmarks.
Here's how we've created four fundamental company cohorts that you can use as benchmarks to measure your relative performance against relevant peers. We utilise these cohorts in our market momentum service where we provide bespoke analysis for listed companies. 1. All Market We start broad by
Strategy
Why you should benchmark shareholder engagement, and how to do it.
I first wrote about benchmarking engagement back in 2023, focusing heavily on liquidity. Specifically, I was interested in how you can leverage liquidity to boost your market cap, attract institutional investors, or simply make your company more appealing. Over the last 18 months, we’ve dug deeper into the leading