Insights
Retail shareholders play a critical role in the trading activity of public companies, yet their influence is often overlooked. In fact, retail investors account for up to 76% of a company’s trading volume—a substantial majority that can significantly impact share price movement. Despite this, many companies struggle to
Navigating the world of investor marketing can feel like a daunting task, especially when you're not sure where to start. But don't worry, we've got your back. Here's your handy roadmap to kickstart an effective investor marketing strategy - something every company
Navigating the world of D2I marketing and shareholder engagement can feel like a daunting task, right? But here's the thing: these strategies are vital for building a bridge of trust and credibility between companies and their stakeholders. In a market that's growing more competitive by the
For a public company, the term "bad types of investors" is subjective and depends on the company's perspective and objectives. However, there are certain types of investors that might be considered less desirable for various reasons. Here are some examples: 1. Short-term speculators: These investors focus
Direct-to-investor marketing is essential to gain and retain shareholder trust, which can lead to positive long-term outcomes for companies. According to Edelman, 63% of investors said they would be willing to pay a premium to invest in companies they trust. But how can companies build and maintain this trust? Here
D2I
A company's investor community is a dedicated group of current and potential investors who share a common interest in that specific company's growth, performance, and future prospects. This community is designed to facilitate the exchange of information, ideas, and insights related to the company's
A refresher on ESG. Environmental, social, and corporate governance (ESG) is an approach to evaluating the extent to which a company implements social goals that go beyond the role of the corporation to maximize shareholder value. ESG investing is a form of socially responsible investing that prioritises financial returns in
Placements (also known as a "prospectus exempt" raising") allow companies to issue shares to sophisticated investors (s708), without the need for a full prospectus. These types of capital raises are only available to s708's as they're considered 'higher risk' than traditional
Investor engagement can be challenging. However, you have a secret weapon in your arsenal: your interactive investor hub. We've found a simple yet powerful way to make this tool work harder for you and drive up investor traffic. Did you know that more than half of the visitors