Strategy
Since we first published this article, we have had to correct some original data. 56%, not 63%, of the source of buying volume over the prior three months had come from existing shareholders. The article has been edited accordingly, and you can read about our more comprehensive analysis here, which
Strategy
How to build shareholder loyalty. If you want to be treated like a real company—not just another code—then it’s time to start treating your shareholders like actual people, not numbers. I’ve talked to hundreds of ASX leaders, and every single one says the same thing: “We
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Strategy
Meet Dr Daniel Tillett. In late 2019, Dr Daniel Tillett, a biotech expert and investor, joined the board of Race Oncology. Despite expectations of a discount raise, he did something different: he invested at a premium. Since then, he’s raised $30m in a shareholder-driven round and never sold a
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In any given year, your shareholders will only engage with a few pieces of your news. But here’s the catch: you don’t control when they tune in. It’s driven by their personal circumstances, not the news itself. So what this means is that you don't
Strategy
Last week, we explored the “winner takes all” dynamic that’s come to define the ASX in 2024. This week, let’s dive into one of the key drivers behind that phenomenon—ETFs— the powerful tailwinds they’re creating for ASX200 companies and the implications for small and micro caps.
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Strategy
This week, the AFR published an article that touted the claim that, at least in 2024, the ASX is a “winner takes all” environment. Within the article, it argues that, with the recent flatlining of ASX200 stocks, the small cap market has no chance of a revival. Or in other
Strategy
I first wrote about benchmarking engagement back in 2023, focusing heavily on liquidity. Specifically, I was interested in how you can leverage liquidity to boost your market cap, attract institutional investors, or simply make your company more appealing. Over the last 18 months, we’ve dug deeper into the leading
Strategy
Here is a magic wand. With it, any wish you have for your company will be granted. What do you wish for? If you answered “People who will buy my stock, hold it, and support us in the long term”, then read on. But no magic is necessary for today’
Strategy
Four investor personas First up, I loved doing this exercise because thoroughly researching your target audience is such an obvious way of optimising how you can engage with the market. It’s the ins and outs of our day-to-day that usually get in the way, which is why I love
