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Strategy
The ASX doesn’t owe you anything
The ASX doesn’t owe you anything, but it offers opportunity if you own your listing. Discover how one company's journey highlights the importance of driving your own market engagement.
Strategy
Dead cat bounce or real rally? The market’s up: what’s next?
After two tough years, the market is showing signs of life. But is this upswing here to stay, or just a temporary bounce? Dive into the latest data and see what it could mean for public companies on the ASX.
Strategy
What 208 seconds reveal about investors’ interest in your company
It's a popular belief that investors only care about the dollars and cents, but for today’s article I am here with more InvestorHub data to show you that this is not the case. Ok - so some background information for context. 1. I run InvestorHub, a new
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Client showcase: turning IR into an internal competition.
Over in the UK, one of our clients in Ananda (AQSE:ANA) has taken an innovative approach to shareholder engagement by making an internal competition out of it. Every week, the CEO, Finance Director, and Commercial Manager invest 45 minutes of their time promoting the company to the market while
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Log emails & track their impact.
Whilst we know that automated campaigns are a highly efficient way to engage the market, there are still plenty of reasons to engage in one-to-one communications with investors - especially for top 20 investors and investors in the mid register. That is why we have the "track emails"
Strategy
Is being listed worth it? The data says it is.
Being a public company is tough, but it might still beat staying private. Data shows public companies enjoy more capital, higher survival rates, and greater resilience than private firms.
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Automated email campaigns: increase your impact and save time.
Over the last 12 months, more than 2,000 email campaigns have been sent through InvestorHub. 40 a week, delivering more than 4.7 million emails in total. Averaging 13,000 emails every day, the system has generated reliable insights into what makes an effective email campaign. The summary? Automated
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Client showcase: using promotional IR to drive signups.
Strategy
What if I could introduce you to 75% of your next buyers?
Since we first published this article, we have had to correct some original data. 56%, not 63%, of the source of buying volume over the prior three months had come from existing shareholders. The article has been edited accordingly, and you can read about our more comprehensive analysis here, which
Strategy
Treat your shareholders like people, not numbers.
How to build shareholder loyalty. If you want to be treated like a real company—not just another code—then it’s time to start treating your shareholders like actual people, not numbers. I’ve talked to hundreds of ASX leaders, and every single one says the same thing: “We
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