Features
Features
Client showcase: using promotional IR to drive signups.
Strategy
What if I could introduce you to 75% of your next buyers?
Since we first published this article, we have had to correct some original data. 56%, not 63%, of the source of buying volume over the prior three months had come from existing shareholders. The article has been edited accordingly, and you can read about our more comprehensive analysis here, which
Strategy
Treat your shareholders like people, not numbers.
How to build shareholder loyalty. If you want to be treated like a real company—not just another code—then it’s time to start treating your shareholders like actual people, not numbers. I’ve talked to hundreds of ASX leaders, and every single one says the same thing: “We
Features
Optimise announcement links to create an endless flow of hub traffic.
Features
Client highlight: driving 70 hub signups at a conference.
Strategy
Raising at a premium, for free.
Meet Dr Daniel Tillett. In late 2019, Dr Daniel Tillett, a biotech expert and investor, joined the board of Race Oncology. Despite expectations of a discount raise, he did something different: he invested at a premium. Since then, he’s raised $30m in a shareholder-driven round and never sold a
Features
There’s no such thing as “good” or “bad” news: just regular news.
In any given year, your shareholders will only engage with a few pieces of your news. But here’s the catch: you don’t control when they tune in. It’s driven by their personal circumstances, not the news itself. So what this means is that you don't
Strategy
The unexpected force driving market dynamics.
Last week, we explored the “winner takes all” dynamic that’s come to define the ASX in 2024. This week, let’s dive into one of the key drivers behind that phenomenon—ETFs— the powerful tailwinds they’re creating for ASX200 companies and the implications for small and micro caps.
Features
Client highlight: ASX:EOS and their mastery of the welcome video.
Strategy
It’s a bull market? But 70% of companies are down!
This week, the AFR published an article that touted the claim that, at least in 2024, the ASX is a “winner takes all” environment. Within the article, it argues that, with the recent flatlining of ASX200 stocks, the small cap market has no chance of a revival. Or in other
Strategy
Why you should benchmark shareholder engagement, and how to do it.
I first wrote about benchmarking engagement back in 2023, focusing heavily on liquidity. Specifically, I was interested in how you can leverage liquidity to boost your market cap, attract institutional investors, or simply make your company more appealing. Over the last 18 months, we’ve dug deeper into the leading