Features
Over in the UK, one of our clients in Ananda (AQSE:ANA) has taken an innovative approach to shareholder engagement by making an internal competition out of it. Every week, the CEO, Finance Director, and Commercial Manager invest 45 minutes of their time promoting the company to the market while
Features
Whilst we know that automated campaigns are a highly efficient way to engage the market, there are still plenty of reasons to engage in one-to-one communications with investors - especially for top 20 investors and investors in the mid register. That is why we have the "track emails"
Strategy
Being a public company is tough, but it might still beat staying private. Data shows public companies enjoy more capital, higher survival rates, and greater resilience than private firms.
Features
Over the last 12 months, more than 2,000 email campaigns have been sent through InvestorHub. 40 a week, delivering more than 4.7 million emails in total. Averaging 13,000 emails every day, the system has generated reliable insights into what makes an effective email campaign. The summary? Automated
Features
Strategy
Since we first published this article, we have had to correct some original data. 56%, not 63%, of the source of buying volume over the prior three months had come from existing shareholders. The article has been edited accordingly, and you can read about our more comprehensive analysis here, which
Strategy
How to build shareholder loyalty. If you want to be treated like a real company—not just another code—then it’s time to start treating your shareholders like actual people, not numbers. I’ve talked to hundreds of ASX leaders, and every single one says the same thing: “We
Features
Features
Strategy
Meet Dr Daniel Tillett. In late 2019, Dr Daniel Tillett, a biotech expert and investor, joined the board of Race Oncology. Despite expectations of a discount raise, he did something different: he invested at a premium. Since then, he’s raised $30m in a shareholder-driven round and never sold a
Features
In any given year, your shareholders will only engage with a few pieces of your news. But here’s the catch: you don’t control when they tune in. It’s driven by their personal circumstances, not the news itself. So what this means is that you don't
Strategy
Last week, we explored the “winner takes all” dynamic that’s come to define the ASX in 2024. This week, let’s dive into one of the key drivers behind that phenomenon—ETFs— the powerful tailwinds they’re creating for ASX200 companies and the implications for small and micro caps.
