Strategy
Is being listed worth it? The data says it is.
Being a public company is tough, but it might still beat staying private. Data shows public companies enjoy more capital, higher survival rates, and greater resilience than private firms.
Features
Automated email campaigns: increase your impact and save time.
Over the last 12 months, more than 2,000 email campaigns have been sent through InvestorHub. 40 a week, delivering more than 4.7 million emails in total. Averaging 13,000 emails every day, the system has generated reliable insights into what makes an effective email campaign. The summary? Automated
Features
Client showcase: using promotional IR to drive signups.
Strategy
What if I could introduce you to 75% of your next buyers?
Since we first published this article, we have had to correct some original data. 56%, not 63%, of the source of buying volume over the prior three months had come from existing shareholders. The article has been edited accordingly, and you can read about our more comprehensive analysis here, which
Strategy
Treat your shareholders like people, not numbers.
How to build shareholder loyalty. If you want to be treated like a real company—not just another code—then it’s time to start treating your shareholders like actual people, not numbers. I’ve talked to hundreds of ASX leaders, and every single one says the same thing: “We
Features
Optimise announcement links to create an endless flow of hub traffic.
Features
Client highlight: driving 70 hub signups at a conference.
Strategy
Raising at a premium, for free.
Meet Dr Daniel Tillett. In late 2019, Dr Daniel Tillett, a biotech expert and investor, joined the board of Race Oncology. Despite expectations of a discount raise, he did something different: he invested at a premium. Since then, he’s raised $30m in a shareholder-driven round and never sold a
Features
There’s no such thing as “good” or “bad” news: just regular news.
In any given year, your shareholders will only engage with a few pieces of your news. But here’s the catch: you don’t control when they tune in. It’s driven by their personal circumstances, not the news itself. So what this means is that you don't
Strategy
The unexpected force driving market dynamics.
Last week, we explored the “winner takes all” dynamic that’s come to define the ASX in 2024. This week, let’s dive into one of the key drivers behind that phenomenon—ETFs— the powerful tailwinds they’re creating for ASX200 companies and the implications for small and micro caps.
Features
Client highlight: ASX:EOS and their mastery of the welcome video.
This has to be one of, if not the best, investor welcome video I have seen (RFG are a close 2nd). EOS just recently launched their Hub, and it has seen great interest from mid-register investors joining up. There are only a small number of ASX listed defence tech companies,
Strategy
It’s a bull market? But 70% of companies are down!
This week, the AFR published an article that touted the claim that, at least in 2024, the ASX is a “winner takes all” environment. Within the article, it argues that, with the recent flatlining of ASX200 stocks, the small cap market has no chance of a revival. Or in other