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Existing shareholders should be the focus of your IR strategy.
At InvestorHub, we recently analysed the registry data from over 100 public companies, spanning the past three months, to gain deeper insights into shareholder behaviour. What we discovered challenges a common assumption among many public companies: that the most effective way to build market momentum is by acquiring new shareholders.
Strategy
What if I could introduce you to 75% of your next buyers?
Since we first published this article, we have had to correct some original data. 56%, not 63%, of the source of buying volume over the prior three months had come from existing shareholders. The article has been edited accordingly, and you can read about our more comprehensive analysis here, which
Most investors only trade once per year: What does this mean for public companies?
Recent data from a study of over 350,000 investors shows that the majority of investors only trade once per year. This insight reveals a crucial aspect of investor behaviour: they tend to hold on to their investments and make fewer active decisions than commonly assumed. This tendency aligns with
Only 28% of shareholders are in profit.
When analysing shareholder data, the numbers can often paint a stark picture. Based on our recent analysis of over 350,000 shareholders, it becomes clear that many investors are facing a challenging climate. Here’s a detailed breakdown of where investors currently stand: * 28% of shareholders are in profit: Amidst
Want loyal shareholders? Try this roadshow strategy.
In last week's guest article from Rhori, we explored how shareholder loyalty programs could transform your company beyond a ticker on an exchange by building real, measurable conviction in your registry. The fact of that matter is your company won’t grow by constantly chasing new shareholders. InvestorHub
Strategy
Treat your shareholders like people, not numbers.
How to build shareholder loyalty. If you want to be treated like a real company—not just another code—then it’s time to start treating your shareholders like actual people, not numbers. I’ve talked to hundreds of ASX leaders, and every single one says the same thing: “We
Features
Optimise announcement links to create an endless flow of hub traffic.
Features
Client highlight: driving 70 hub signups at a conference.
Strategy
Raising at a premium, for free.
Meet Dr Daniel Tillett. In late 2019, Dr Daniel Tillett, a biotech expert and investor, joined the board of Race Oncology. Despite expectations of a discount raise, he did something different: he invested at a premium. Since then, he’s raised $30m in a shareholder-driven round and never sold a
Features
There’s no such thing as “good” or “bad” news: just regular news.
In any given year, your shareholders will only engage with a few pieces of your news. But here’s the catch: you don’t control when they tune in. It’s driven by their personal circumstances, not the news itself. So what this means is that you don't
Strategy
The unexpected force driving market dynamics.
Last week, we explored the “winner takes all” dynamic that’s come to define the ASX in 2024. This week, let’s dive into one of the key drivers behind that phenomenon—ETFs— the powerful tailwinds they’re creating for ASX200 companies and the implications for small and micro caps.