Strategy
A normal consumer brand turning over ~$50m in revenue will typically spend 5-8% of its revenue on marketing. That is around $3-4m a year broadening the customer base, increasing revenue opportunities, increasing sales, driving short-term demand, and building long-term brand equity. As I have written about before, a listed company
Strategy
We are joined below by Rachel Waterhouse, who heads up the ASA - the Australian Shareholders' Association. Now, when I say “retail investor”, I know you all have someone who comes to mind. That annoying $500 holder who corners you every AGM, or the anonymous HotCopper poster who posts,
Insights
Struggling to reach investors? Here's some helpful advice: the solution may be right at your fingertips. In the fast-paced world of public companies, distributing your announcements via email has a direct and significant impact, engaging 700% more investor leads than traditional channels. Emails, you might think, are just
Strategy
Instos, hedge funds, and how they can pummel your stock, leaving you royally screwed.
Strategy
I was recently reminded of a very good (but very badly recorded) dancing video. For anyone who gets motion sickness, consider yourself warned. It only runs for 3 minutes, but it’s an amazing 3 minutes. The key players in creating a movement We can learn from this video, and
Insights
Looking to make your ASX announcements more effective? The answer might be simpler than you think and it has a massive impact on the amount of investor traffic you'll generate. We've all seen them – the long, complex PDF documents that often leave us more confused than
D2I
Shareholder churn is up, long-term investing is down, and the structured removal of trading friction for investors in financial markets has proven to be a significant factor with unexpected consequences. Isn't removing friction a good thing? Short(ish) answer - More efficiency is generally good for financial systems
Strategy
“Yo. Your palms are sweaty, knees weak, arms are heavy; There’s nothin’ coming through on the goddamn registry; He’s nervous, but to the market, he looks calm and ready; Praying and hoping that his SP will remain steady.” OK. That’ll cringe-wrinkle your nose so high that it
Insights
Gaining more shareholders can be a bit of a puzzle for public companies. Fear not, InvestorHub is your ticket to turning this need into a predictable outcome. Look at InvestorHub as your trusty sidekick, specifically designed to help public companies like yours connect with more shareholders, and turn potential investors
Strategy
In 1999, the reported average holding period of shares was 14 months. Fast forward to June 2020, a Reuters article reported it had dropped by 60% to 5.5 months. Looking back even further, the average holding period across the 1950 and 1960s was eight years. Look out, Millennials, the
Strategy
Everyone knows WAM. I first met Jesse Hamilton two years ago, in the back-end of 2021. Jesse is the CFO of Wilson Asset Management. If you don’t know about WAM or Geoff Wilson, then you haven’t been paying attention to the market for the last decade. Jesse gave
Strategy
In the world of publicly listed companies, it's crucial to remember that you're essentially running two separate (but interconnected) businesses.