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Ben Williamson

Ben Williamson

Strategy

Introducing the post-deal roadshow.

Congratulations! You just raised a tonne of money and validated investor demand in the business. Yes, you had to give a discount, maybe even an option, but you got it away and the job is done. Now you can go back to concentrating on the actual business, spend the money,

By Ben Williamson Nov 30, 2023

Strategy

How to avoid a bad share day.

What is a bad share day? Could it be… * 📉 Your share price drops… * 🧱 You have a big sell wall… * 😥 Or you release a great announcement only to see nothing happen… In each of these cases, what you expect to happen - hasn’t happened. You talk to the top 20;

By Ben Williamson Nov 29, 2023

Strategy

Are you talking to the right investors?

I’ve found that most public companies are talking to the wrong people. They think they’re addressing institutions, but the real audience is retail. I’ve been discussing on LinkedIn how many funds have upped their on-market market cap buying threshold from $50m to $250m. Meaning that they’re

By Ben Williamson Nov 29, 2023

Strategy

Anti-goals: The cheat code to better strategy.

Goals are great, but they are like looking at revenue without considering expenses, or having a big night out and not worrying about the following day. You're looking at the benefit whilst ignoring the cost. Anti-goals are the underutilised framework that resolves this issue. They ensure that you&

By Ben Williamson Nov 29, 2023

Strategy

Good shareholder engagement isn't difficult: it just requires effort.

The common trap of perceiving something as "too difficult", when in reality it just takes effort.

By Ben Williamson Nov 29, 2023

Strategy

Would you buy $100 for $80?

Why a discount isn't enough of a reason for an investor to invest in your company.

By Ben Williamson Nov 29, 2023

Strategy

Harnessing volatility to drive momentum.

I don't know about you, but reading my social media feeds this week has been a polarising affair. Half of the people I take seriously predict we'll soon be in a recession, and the other half are predicting that good economic times are ahead! Although my

By Ben Williamson Nov 29, 2023

Strategy

Sick of being undervalued? Read this.

A normal consumer brand turning over ~$50m in revenue will typically spend 5-8% of its revenue on marketing. That is around $3-4m a year broadening the customer base, increasing revenue opportunities, increasing sales, driving short-term demand, and building long-term brand equity. As I have written about before, a listed company

By Ben Williamson Nov 23, 2023

Strategy

An exclusive interview with Rachel Waterhouse from the Australian Shareholders' Association.

We are joined below by Rachel Waterhouse, who heads up the ASA - the Australian Shareholders' Association. Now, when I say “retail investor”, I know you all have someone who comes to mind. That annoying $500 holder who corners you every AGM, or the anonymous HotCopper poster who posts,

By Ben Williamson Nov 17, 2023

Strategy

Two ways funds make money selling at a loss.

Instos, hedge funds, and how they can pummel your stock, leaving you royally screwed.

By Ben Williamson Nov 14, 2023

Strategy

How to create and maintain a movement.

I was recently reminded of a very good (but very badly recorded) dancing video. For anyone who gets motion sickness, consider yourself warned. It only runs for 3 minutes, but it’s an amazing 3 minutes. The key players in creating a movement We can learn from this video, and

By Ben Williamson Nov 10, 2023

Strategy

"Shareholder offer anxiety", what is it and how to overcome it.

“Yo. Your palms are sweaty, knees weak, arms are heavy; There’s nothin’ coming through on the goddamn registry; He’s nervous, but to the market, he looks calm and ready; Praying and hoping that his SP will remain steady.” OK. That’ll cringe-wrinkle your nose so high that it

By Ben Williamson Oct 20, 2023
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Growing in Public: The world's best community for public companies.

Growing in Public: The world's best community for public companies.

The world's best community for public companies.

Growing in Public: The world's best community for public companies.

Growing in Public.

The world's best community for public companies.