Strategy
Unlocking the secrets of effective IR with Mark Tobin.
An in-depth interview with Mark Tobin on engaging marginal buyers and maximising shareholder value
Strategy
Creating a public persona.
Most people feel uncomfortable about being the face of a public company, but it is unavoidable. Here's how you can overcome that.
Strategy
"Build it and they will come" is a myth for public companies.
If you’re the CEO or on the Board of a listed company, having a public profile is essential. And if you’re not that senior yet (but want to be), then that applies to you too. If you don’t want a public profile, it’s honestly worth thinking
Strategy
How to choose and set the right KPIs as a public company.
Investor experience. Do you have targets, and how are you tracking them (if at all)? Because it’s really no different to any other function of your business, and you need measures in place to stay accountable against your targets throughout the year. This is definitely an area that can
Strategy
How to successfully pivot as a listed company
So, it's been a busy and fun year for us, to say the least. As you may have already heard, we've recently announced our rebranding to InvestorHub (formerly Fresh Amplify) and announced our latest funding round. We raised $4m with our newest partners at EVP, paving
Strategy
Investors aren't impulsive buyers: demand is built over time.
Whilst I can be very fast to act, I don’t consider myself as an impulsive person. If I really want to buy something, I’d like to think I take the time to research it thoroughly before I make a decision. If the information I need is readily available,
Strategy
Bad news needs to travel the fastest.
I had a great conversation this week with one of our community members, and something he said stuck with me; "bad news always needs to travel the fastest". And I wholeheartedly agree. A couple of weeks ago, I mentioned that investors can become sceptical even with excellent news
Strategy
Don't have any news? Here's how to continue to communicate with shareholders.
We all know the type of announcement. * Market sensitive? ✔️ * TITLE IN ALL CAPS? ✔️ * Pump up small results? ✔️ With investors complaining on HotCopper about a “lack of newsflow” and an unexplained drop in share price, you start to feel newsflow pressure. Surely something is better than nothing? But we can'
Strategy
Share price and company performance has been disconnected for over a century.
"And I realised that there was no connection between a share price and the value of the Company." - Joseph P. Kennedy. You've probably heard of this legend, but here are his credentials. * Patriarch of an American Royal Family * Built his wealth as an early stock
Strategy
How to optimise raise outcomes through better shareholder engagement.
Engaging shareholders is the secret sauce to successful capital raising. If your company is striving to optimise its capital raising efforts, this key relationship-building strategy should be at the top of your list. Not only can it lead to more substantial funding outcomes, but it also helps forge a sturdy
Strategy
The expensive mistake that almost every issuer is making.
Do you remember that time when a bunch of Americans outed themselves as people who throw out their dishes rather than wash them? It was labelled online as laziness and wastefulness epitomised, but if I'm honest, something similar is happening in capital markets today. There is an imbalance
Strategy
You can't fatten a pig on market day.
Roadshows suck. Your feet hurt, your voice is hoarse, and you’re exhausted from trying to decipher if your ROI-hungry audience is understanding your message. You’ve turned your investment opportunity into a non-deal, and the negotiating terms are not in your favour, all because you’ve left things until