Strategy
A normal consumer brand turning over ~$50m in revenue will typically spend 5-8% of its revenue on marketing. That is around $3-4m a year broadening the customer base, increasing revenue opportunities, increasing sales, driving short-term demand, and building long-term brand equity. As I have written about before, a listed company
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We are joined below by Rachel Waterhouse, who heads up the ASA - the Australian Shareholders' Association. Now, when I say “retail investor”, I know you all have someone who comes to mind. That annoying $500 holder who corners you every AGM, or the anonymous HotCopper poster who posts,
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Instos, hedge funds, and how they can pummel your stock, leaving you royally screwed.
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I was recently reminded of a very good (but very badly recorded) dancing video. For anyone who gets motion sickness, consider yourself warned. It only runs for 3 minutes, but it’s an amazing 3 minutes. The key players in creating a movement We can learn from this video, and
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“Yo. Your palms are sweaty, knees weak, arms are heavy; There’s nothin’ coming through on the goddamn registry; He’s nervous, but to the market, he looks calm and ready; Praying and hoping that his SP will remain steady.” OK. That’ll cringe-wrinkle your nose so high that it
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In 1999, the reported average holding period of shares was 14 months. Fast forward to June 2020, a Reuters article reported it had dropped by 60% to 5.5 months. Looking back even further, the average holding period across the 1950 and 1960s was eight years. Look out, Millennials, the
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Everyone knows WAM. I first met Jesse Hamilton two years ago, in the back-end of 2021. Jesse is the CFO of Wilson Asset Management. If you don’t know about WAM or Geoff Wilson, then you haven’t been paying attention to the market for the last decade. Jesse gave
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In the world of publicly listed companies, it's crucial to remember that you're essentially running two separate (but interconnected) businesses.
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“I only want your best investors” MD #1,049 ”This can’t go wide, only to people who will hold” MD #2,654 When I was running point on the Equities business and working deals I used to get told a variation in these quotes multiple times per week. I
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Eighteen months ago, Meta banned Australian news publications. Why? Because the government backed a call for social media platforms to pay news publications for content distributed through their platforms. The ban made international news. Former treasurer Josh Frydenberg went on the record to say that the situation demonstrated the "
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Last weekend was Father's Day, and you could've played a bingo game with the presents I received. Jocks, socks, hankies - you name it, I got it. I also received one non-cliche present: time to do whatever I wanted (it was marvellous). As a result, I&
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An addition to the board or senior leadership of a big company is big news. For those in the know, they’re often seen as ‘bellwether’ moments and votes of confidence. The amount of coverage they receive reflects the significance of board and C-level appointments. Paragraphs of content are written:
