Strategy
Have you ever opened your registry, seen some random name with a random address, that's not only entered your registry but bought decently? All of a sudden, someone's gone from nowhere to your top 200, top 100, top 50 or even higher. You have to wonder
Strategy
Did you come to one of our community dinners? We have held dozens of community dinners between 2023 and 2024, split between Melbourne, Brisbane, Sydney and Perth. We have tried different formats, sizes of audiences, topics, guest speakers and more. We have met with more than 200 ASX executives, from
Strategy
What do a primary school teacher, a government employee, and Steve Jobs have in common? Well, the primary school teacher is my mum, the government employee is my dad, and I have no familial relation to Steve Jobs. They do, however, all happen to be in the same generation of
Strategy
This week, I spoke to three overseas-based, but locally listed CEOs. All of them had come off the back of an Australian roadshow, spending a few weeks here, meeting face to face with their major shareholders, brokers, firms etc. Why are they meeting face to face? Because it works so
Strategy
Congratulations! You just raised a tonne of money and validated investor demand in the business. Yes, you had to give a discount, maybe even an option, but you got it away and the job is done. Now you can go back to concentrating on the actual business, spend the money,
Strategy
What is a bad share day? Could it be… * 📉 Your share price drops… * 🧱 You have a big sell wall… * 😥 Or you release a great announcement only to see nothing happen… In each of these cases, what you expect to happen - hasn’t happened. You talk to the top 20;
Strategy
I’ve found that most public companies are talking to the wrong people. They think they’re addressing institutions, but the real audience is retail. I’ve been discussing on LinkedIn how many funds have upped their on-market market cap buying threshold from $50m to $250m. Meaning that they’re
Strategy
Goals are great, but they are like looking at revenue without considering expenses, or having a big night out and not worrying about the following day. You're looking at the benefit whilst ignoring the cost. Anti-goals are the underutilised framework that resolves this issue. They ensure that you&
Strategy
The common trap of perceiving something as "too difficult", when in reality it just takes effort.
Strategy
Why a discount isn't enough of a reason for an investor to invest in your company.
Strategy
I don't know about you, but reading my social media feeds this week has been a polarising affair. Half of the people I take seriously predict we'll soon be in a recession, and the other half are predicting that good economic times are ahead! Although my
Strategy
A normal consumer brand turning over ~$50m in revenue will typically spend 5-8% of its revenue on marketing. That is around $3-4m a year broadening the customer base, increasing revenue opportunities, increasing sales, driving short-term demand, and building long-term brand equity. As I have written about before, a listed company